Seyed Sadegh Sabzevari
Seyed Sadegh Sabzevari was born in 1924 and he is known as the founding father of sewing machine manufacturing business in Iran. Shortly after he was born, his family moved Iraq. At that time, Mr. Sabzevari’s father had the distribution rights of Husqvarna which was a well-respected brand. From youth he started working with his father’s in sales and service whilst finishing his education in religious studies and only a short while after, Mr. Sabzevari had been known as an influential entrepreneur. Despite numerous requests by the Iraqi official to settle in the country, his sense of patriotism always prevented him to make such decision.
By 1960s and as the Ba’ath party grew in Iraq, it was increasingly difficult for non-Iraqi national to live and work in the country and therefore Mr. Sabzevari made the decision to move back to Iran with his family. This meant starting all over again; but with his passion and dedication, Mr. Sabzeari re-established himself and his sewing machine business to sell 24,000 units a year and to become the largest seller in the county.
One of the fundamental ambitions of Mr. Sabzevari in these years was to be able to manufacture sewing machines in his home country, but due to geopolitical reasons at the time, this was postponed until after the 1979 revolution in Iran. It was then Mr. Sabzevari had invited some of his close business associates and entrepreneurs of the time to explore and evangelise the idea. These individuals who later formed the founding assembly were misters Sabzevari, Hashemi, Varshochi, Monzavi, Mir-penhan, Ghaed-amini and Mohseni. Following this assembly, the decision was made to establish the manufacturing plant and the German Pfaff was chosen as the partner in this ambitious plan.
Although the war interrupted the pace ever so slightly, in 1991 Kachiran successfully launched its first locally manufactures sewing machine.
Manufacturing and employment had always been on the very top of Mr. Sabzevari’s agenda and he pursued the two until the very old age. In addition to sewing machines business, he had also invested in other successful ventures including chicken and cattle feed, industrial embroidery machines and I.T.
Seyed Mohammad Hashemi
Seyed Mohammad Hashemi was born in 1947 in the city of Arak, Iran. He finished his studies in economics at the prestigious university of Shahid Beheshti. After spending some time in the UK, he moved back to Iran to pursue his long time passion in the home appliances business.
From the outset Mr. Hashemi, working closely with and Mr. Sadegh Sabzevari, initiated a business venture to manufacture sewing machines and after the war of 1980 he became the first managing director of Kachiran.
With a vast knowledge and experience in the fields of sales and marketing, Mr. Hashemi contributed greatly in increasing Kachiran’s brand awareness and recognition in Iran. Reverse engineering techniques were then used to manufacture a locally manufactured model named NewLife 5000D.
Mr. Hashemi led Kachiran as managing director until 2004.
Seyed Jafar Sabzevari
Mr. Sabzevari was born in 1967. He studies accounting at university following which he joined Kachiran at junior management level to gain a broad experience. In 2003 and during shareholders’ meeting, he was appointed as the managing director of Kachiran to lead this now large industrial unit. Being only 36 years of age meant that Mr. Sabzevari brought the much needed energy, talent and experience to expand the business and take it to the next level.
During his time as managing director, Kachiran won numerous prizes and awards in the fields of manufacturing, foreign trade and export and customer satisfaction. The company also established a manufacturing and assembly line in Germany to reach new pan-European markets.
In 2011, Mr. Sabzevari went to Kerbela (Iraq) as part of a group for a religious pilgrimage. He was assassinated by an unidentified individual for reasons which are to date are still unclear.
Seyed Mehdi Mirsadjadi
Mr. Mirsadjadi was born in Tehran in 1974. After graduating in mechanical engineering he started working in design and manufacturing of industrial mouldings.
With wealth of experience in trade, Mr. Mirsadjadi joined Kachiran to lead the supply chain department and shortly after assumed the position of deputy managing director. In 2011 and following to the death of Mr. Sabzevari, he became the managing director of Kachiran and has been so to this date.
Kachiran has received high praise from various industrial and government bodies for achievements in export and foreign trade, branding and customer satisfaction. He has the honor of design and production of Rose sewing machine as well.
Kachiran was founded in 1980, aiming to manufacture high quality home sewing machines to meet the local demand and to export to other countries around the world. Kachiran factory was established in Qazvin, 150km northwest of the capital, Tehran.
Before Kachiran was established, the local demand for sewing machines had to be fulfilled through imports as local manufacturing capabilities simply did not exist. To benefit from the latest technology and expertise, Kachiran then entered into a joint venture with the highly acclaimed sewing machine manufacturer PFAFF. Soon after, the foundation works for the manufacturing site began to shape and by early 1991, the machineries were ready to be installed by the German partners.
In 1991, an inauguration ceremony was held to mark the launch of the first sewing machine assembly line in Iran with Trade Minister and other top officials present to celebrate this moment. However within the next 4 years, Kachiran endeavoured to move away from assembling sewing machines to manufacturing them and invested heavily in the latest machineries to achieve this ambitious objective.
After just two years, Kachiran was able to design and manufacture their very own range of sewing machines using local knowledge and expertise. This meant that customers could now buy a high quality sewing machine, at a competitive price. But it did not just stop there and in 1998, Kachiran signed a contract with Janome to further improve their ranging and product offerings. But today more than 85% of the parts are manufactured locally, making Kachiran needless of foreign supports.
In 2015 Kachiran was successful in designing and manufacturing Rose; a model aimed specifically at the local market with easy-to-use features at an affordable price.
From the very beginning, Kachiran had a vision to be a key global player and export its products all over the world. In 1998, a commercial department was established with the company to research the markets in all continents. High quality products and services meant that Kachiran quickly managed to get the attention of foreign companies and within a few years its products were exported to more than 35 countries around the world.
One of key contributing factors to this success was Kachiran’s assembly line in Germany which not only brought added credibility for the company but also meant that now even the most remote and vast countries like Russia was now within easy reach.
Kachiran have exported their range of products to the following countries:
Germany, England, France, Austria, Belgium, Spain, Finland, Denmark, Czech Republic, Turkey, Saudi Arabia, United Arab Emirates, Kuwait, South Korea, Taiwan, China, Iraq, Pakistan, India, Malaysia, South Africa, Kenya, Somalia and more.
Warranty and after sales services:
Kachiran pride themselves for providing unparalleled warranty and after sales services throughout their vast network globally. In Iran alone, there are more than 300 authorised service centres providing warranty services, parts, and training to end users. Accessibility of these centres and quality of services received meant that Kachiran became the undisputed brand of choice for sewing machines in Iran.
Honors of Kachiran